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Reasons to believe the hype: Why you need a content marketing strategy

Relying on traditional forms of marketing such as product placement, direct advertising and promotions will no longer make your brand stand out from the crowd. Content marketing is not just a buzz...

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Content marketing in 2013. How to make it work for your brand

Here’s our simple how-to-guide to content marketing in 2013. If you want to grow your business, attract new customers and build long lasting relationships with existing clients then you must start...

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Content Marketing Workshop, York, November 2012

The new world of marketing is centred around content and joins up many on and offline marketing disciplines (SEO, PR, social, blogging, creative). Our event aims to bring marketing professional...

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content that works #1: asos

  This week we liked this fine example of content marketing from asos. They found a nice little video on vimeo called ‘How To Tie A Bow Tie‘ from a small Brooklyn label The Hill-Side and worked it on...

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Content marketing events – a marriage made in heaven

Content marketing events – how the two work perfectly together. Possibly one of the best examples of truly joined-up marketing I can think of in recent times is the Olympics opening ceremony. Yes,...

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How to create awesome & powerful videos in 2013

  Tom from McFly’s Wedding Speech has had over 4.5 million views in less than a week. If 2012 has been the year that businesses and marketers have recognised they need to focus on content rather than...

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